I think I’m getting the hang of social media, and the ads for the product are definitely getting ‘dialled-in’. Feedback from friends and family, and the ad response metrics from Facebook and Twitter have proven that the pockets on the pants are by far the most appealing feature. This development has lead to changes in the marketing and design: the pants are now available in all sizes XXS-3X; a second colour option was added (black seams on black fabric for professional attire); and the pad-pocket is now a design option. This approach to customized product selection will position the product better maximum market appeal.
These three changes to the product offering on the ATB BoostR crowdfunding campaign are reflected in the purchased advertising on Facebook and Twitter, as well as in image descriptors on Instagram. You can find Aperion on these platforms by clicking here: