Social Media Updates

Social Media Updates

I think I’m getting the hang of social media, and the ads for the product are definitely getting ‘dialled-in’.  Feedback from friends and family, and the ad response metrics from Facebook and Twitter have proven that the pockets on the pants are by...
Launch Party and Live on ATB BoostR!

Launch Party and Live on ATB BoostR!

Wow! What a whirlwind week this was! I completed my business plan and submitted it to Leadership Grant Program of Canada (looking to finance those sewing machines). We had the very successful Launch Party at PRLR Lounge in Kensington. Now the calendars are on sale at...
First YouTube video is up!

First YouTube video is up!

About that Kate Winslet Trampoline Comment Posted my first YouTube video after the Kate Winslet interview was posted where she shared that “I can’t jump on trampolines any more, I wet myself,” Winslet, 40, said in interview. “It’s bloody awful, especially if you’re...
Overlay thread? Colour is everything!

Overlay thread? Colour is everything!

An important design feature of the athletic wear is the colourful overlay seam that hides the liner seams. Down at the manufacturer today we looked through the threat selections to find the perfect colour. It turns out that the colour I selected is called River Blue,...
My Start-up Investor Committed!

My Start-up Investor Committed!

Wonderful news!  My business plan has resulted in start-up funding by an Angel Investor! The funds will be used to complete the start-up phase and see the project right through the ATB BoostR Campaign to the Kickstarter Campaign. This start-up investment means the...